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The hoodie is mainly designed for the younger generation. The urban clothing industry is certainly in the lead for the creation and marketing of hoodies. The trend can be traced back to rappers who wore them as a way of looking creepy. Now the trend has taken off and any urban clothing enthusiast would have at least one hoodie. For famous hoodie brands such as Christian Audigier BAPE, designers know what the young people want - distinctive designs that express their personal styles.

Hoodies are not just popular for males. Clothing designers also have designs hoodies that fit the frame of young ladies. Hoodies for women are made to fit a woman's frame to still accentuate her figure. The urban look of the hoodie compliments both men and women when wearing a cool pair of jeans and some fly kicks.





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